Our grass roots objective is to stock fine wines, craft beers and specialty spirits that are a little special, creations rather than simple commodities. Distinctive creations that stand out from the magnitude of ordinary ones. We think that empowering our customers is the key to successful retailing. If we can sell you a craft beer, fine wine or specialty spirit that blows away everything else that your friends or family have brought to the table, and at a better price, then we’re hitting the mark. As you can see we’re a little competitive, but sometimes good, just doesn’t cut it.